Poland is currently ranked 14^th in the world in coffee consumption. Although we are still a long way from the global leaders – we drink a mere 100 litres a year – our habits increasingly show that the Polish market has enormous growth potential.

    For many Poles, coffee is an essential part of the day, but the way we drink it depends on various factors, such as age and gender. The latest analyses by the Coffee and Tea Market Research Institute and the SGH Warsaw School of Economics show that Polish consumers can surprise us with both their loyalty to the classics and openness to the premium segment.

Poles drink almost 100 litres of coffee per year

    Sylwia Mokrysz, President of the Coffee and Tea Market Research Institute, argues that this presents opportunities for sales growth and a shift in daily habits.

    ‘Just when we think the market has been properly segmented and each segment has found its rightful place, it turns out there is room for new products and that it’s still worth working on changing consumer habits,’ says Sylwia Mokrysz.

    These efforts have resulted in rising coffee consumption. Currently, the average Pole drinks 2.5-3.7 kg of coffee per year, equivalent to around 90-95 litres of the beverage. Although we are still far from the Nordic record holders, coffee is becoming an increasingly important part of Polish culture, both at home and in cafés.

    According to data from the International Coffee Organization, approx. 150,060 tons of coffee are consumed in Poland each year, with each citizen consuming an average of 3.66 kg, or one cup per day. This places Poland 14^th.

    The expert notes that Poles usually drink two to three cups of coffee a day (51 per cent of responses), while 28.5 per cent of respondents drink it once a day. Just over 5 per cent drink four to five cups, and nearly 9 per cent consume coffee occasionally, less than once a day. Over 6 per cent of respondents do not drink coffee at all.

Ground coffee remains the number one choice in Polish households

    Coffee is regularly purchased by 96 per cent of Polish households. Instant coffee is the most popular choice (3-40 per cent of consumers).

    However, Prof. Anna Dąbrowska claims that the popularity of whole bean coffees and automatic coffee machines is clearly on the rise, as Poland currently ranks among the top European countries in terms of coffee equipment sales.

    Poles are increasingly choosing premium coffee, experimenting with alternative brewing methods and visiting specialty coffee shops, which indicates growing consumer awareness,’ assures Prof. Anna Dąbrowska of the SGH Warsaw School of Economics in her article ‘The Habits and Preferences of Poles Regarding Coffee Consumption’, which is due to be published in the latest issue of the scientific Coffee & Tea Marketing Journal in late May or early June.

The article contains many interesting insights supported by the latest previously unpublished data. The results of the 2025 survey show that the most frequently consumed coffee types are:

• ground coffee (38 per cent of responses);
• instant coffee (30 per cent of responses);
• coffee with unfrothed milk (30 per cent of responses);
• alternative brewing methods (such as drip and Chemex) were chosen by only 2% of respondents.

    Coffee lovers in the 35-54 age group most often choose ground coffee (43.4 per cent of responses) and coffee with frothed milk (30.4 per cent), while their younger peers (aged 18-34) prefer instant coffee (38.5 per cent of responses) and coffee with frothed milk and caffè latte (both 32 per cent).

    The more you read, the more interesting it gets. Espresso is more popular among older people (11.4 per cent of responses) and men than women (13 per cent vs. 7.5 per cent of responses), while cappuccino and latte are mostly preferred by young people (22.1 per cent and 32 per cent of responses, respectively). One-fifth of respondents say that they do not use any additives in their coffee.

    ‘Summarising the coffee market, Professor Dąbrowska points out in her article that the most frequently chosen types of coffee are milk-based, such as caffè latte, cappuccino and latte macchiato. Black coffee is also popular. Less frequently, respondents opt for black coffee made using a drip coffee maker, caffè americano, or espresso,’ notes Sylwia Mokrysz in her discussion of the publication.

    According to her, men drink coffee out more often than women, with over a quarter saying they do so at least several times a week.