Photo: press materials/Sylwia Mokrysz

It is not the Italians or the French, but the residents of Luxembourg who are among the absolute leaders among coffee lovers in the world, with an average of over five cups a day. Close behind them, with almost four cups a day, are the Finns, well ahead of the Swedes, Norwegians and Danes. With just one cup a day, Poles find themselves far outside the mainstream of the coffee world¹.

‘This is an opportunity for sales growth and a shift in daily habits,’ argues Sylwia Mokrysz, President of the Coffee and Tea Market Research Institute. ‘Just when we think the market has been properly segmented and each segment has found its rightful place, it turns out there is room for new products and that it’s still worth working on changing consumer habits,’ she adds.

These efforts have resulted in rising coffee consumption. Currently, the average Pole drinks 2.5-3.7 kg of coffee per year, equivalent to around 90-95 litres of the beverage. Although we are still far from the Nordic record holders, coffee is becoming an increasingly important part of Polish culture, both at home and in cafés.

According to data from the International Coffee Organization, approx. 150,060 tons of coffee are consumed in Poland each year, with each citizen consuming an average of 3.66 kg, or one cup per day. This places Poland 14^th. Poles most often drink two to three cups of coffee a day (51% of responses), while 28.5% of respondents drink it once a day. Just over 5% drink four to five cups, and nearly 9% consume coffee occasionally, less than once a day. Over 6% of respondents do not drink coffee at all. 

Coffee is regularly purchased by 96% of Polish households. Instant coffee is the most popular choice (38-40% of consumers). ‘However, the growing popularity of whole bean coffees and automatic coffee machines is evident, and Poland is currently one of the European leaders in terms of coffee equipment sales. Poles are increasingly choosing premium coffee, experimenting with alternative brewing methods and visiting specialty coffee shops, which indicates growing consumer awareness,’ assures Prof. Anna Dąbrowska of the SGH Warsaw School of Economics in her article ‘The Habits and Preferences of Poles Regarding Coffee Consumption’, which is due to be published in the latest issue of the scientific Coffee & Tea Marketing Journal in late May/early June.

The article contains many interesting insights supported by the latest previously unpublished data. The results of a 2025 survey show that the most popular type of coffee is ground coffee (38% of responses). Instant coffee and coffee with unfrothed milk came second (with 30% of responses each). Alternative brewing methods (such as drip and Chemex) were chosen by only 2% of respondents. Coffee lovers in the 35-54 age group most often choose ground coffee (43.4% of responses) and coffee with frothed milk (30.4%), while their younger peers (aged 18-34) prefer instant coffee (38.5% of responses) and coffee with frothed milk and caffè latte (both 32%). The more you read, the more interesting it gets. Espresso is more popular among older people (11.4% of responses) and men than women (13% vs. 7.5% of responses), while cappuccino and latte are mostly preferred by young people (22.1% and 32% of responses, respectively). One-fifth of respondents say that they do not use any additives in their coffee.

‘Summarising the coffee market, Professor Dąbrowska points out in her article that the most frequently chosen types of coffee are milk-based: caffè latte, cappuccino and latte macchiato. Black coffee is also popular. Less frequently, respondents opt for black coffee made using a drip coffee maker, caffè americano, or espresso. Men drink coffee out more often than women, with over a quarter of them saying they do so at least a few times a week,’ notes Sylwia Mokrysz in her review of the publication.

¹  B. Venditti, Ranked: Which Country Consumes the Most Coffee?, https://www.visualcapitalist.com/ranked-which-country-consumes-the-most-coffee/, accessed: 14.04.2026.

Source: ctmri.eu
Photo: press materials