The Coffee and Tea Market Research Institute and the Ariadna National Research Panel have entered into a cooperation agreement with the aim of developing high-quality research into the coffee and tea market and providing market participants with reliable and useful data on consumer attitudes and behaviour.

    ‘I am convinced that together we will develop even better and more comprehensive ways of analysing the coffee and tea market and the trends within it,’ said Dr Sylwia Mokrysz, President of the Coffee and Tea Market Research Institute. And she added: ‘This agreement will give our business partners and the academic community free access to the highest-quality data.’

This partnership combines the Coffee and Tea Market Research Institute’s analytical expertise and industry knowledge with the advanced research infrastructure of The Ariadna Nationwide Research Panel, one of the largest and most reliable research panels in Poland.

    A distinguishing feature of the Ariadna panel is its incentive model, which involves delivering physical rewards directly to respondents’ home addresses. ‘This is worth emphasising, because such a solution effectively eliminates the problem of AI bots and so-called professional respondents, an issue that is becoming increasingly prevalent in the global online research market. In practice, this means that all data gathered via the panel comes from real people, ensuring its high quality and reliability,’ assures Prof. Grzegorz Maciejewski, editor-in-chief of the Coffee & Tea Marketing Journal.

    The Ariadna Nationwide Research Panel has been setting standards for CAWI (Computer-Assisted Web Interviewing) research for years. As a pioneer of this method in Poland, the panel has collaborated with numerous research centres both in Poland and abroad, combining methodological rigour with practical experience. The team behind the panel comprises experts with over 30 years’ experience in opinion and market research, as well as a strong academic background in social and economic sciences. The founders are Prof. Dominika Maison and Dr Tomasz Baran, so it is safe to say that the Ariadna panel has an academic pedigree.

    ‘It is the only panel in Poland where a scientific team specialising in social and economic research is combined with the practical experience of its owners,’ adds Dr Sylwia Mokrysz.

    The quality of the research is confirmed by independent audits organised by the Organisation of Opinion and Market Research Companies, as well as by the Certificate of Quality Control of Interviewers’ Work Program (PKJPA) in CAWI research. This certification is a key quality criterion recommended by the Public Procurement Office for projects funded by public bodies.

     The Ariadna panel operates in accordance with the highest ethical standards set out in the ICC/ESOMAR Code. This means complete independence from marketing and advertising activities – an absence of audience targeting services for advertising networks, targeting, content profiling and advertising purposes. It is also worth noting that the Ariadna Panel is not involved in selling advertising space or affiliated with media houses, which guarantees full transparency and research neutrality.

    ‘This independence is particularly important in the context of growing ESG-related requirements and scientific publication standards. The absence of capital ties and commercial interests in non-research areas eliminates the risk of conflicts of interest and strengthens the credibility of research findings,’ concludes Prof. Maciejewski.

    Of particular importance here is the absence of links to so-called ‘sin stocks’, such as gambling or other morally controversial industries.

    The Coffee and Tea Market Research Institute was established in 2022. Its founders are Prof. Grzegorz Maciejewski, PhD (University of Economics in Katowice), Prof. Łukasz Wróblewski, PhD (University of Economics in Katowice) and Dr Sylwia Mokrysz (Mokate Group). All of these individuals are members of the Polish Scientific Marketing Society. The Chair of the Programme Council of the Coffee and Tea Marketing Journal, a magazine published by the Institute, is Prof. Magdalena Sobocińska, PhD, a member of the board of the Polish Scientific Marketing Association. The Institute operates internationally.

The Institute’s website: https://ctmri.eu/

The journal’s website: https://ctmri.eu/coffee-tea-marketing-journal/

To download the journal, click here.

Illustrative photos by: Sylwia Mokrysz

Source: Coffee and Tea Market Research Institute

Photos by Sylwia Mokrysz