Award for effectively building a strong and recognisable brand in the tea market

During the prestigious gala organised as part of the European Economic Congress in Katowice, Sylwia Mokrysz, Proxy of Mokate SA, received the ‘Visionary Management of the LOYD Brand’ award. This award is the crowning achievement of her effective work for the development of the LOYD brand, which in recent years has become one of the major players on the tea market in Poland and worldwide.

LOYD – a brand that has won the hearts of consumers

The LOYD brand, owned by Mokate, is an example of a combination of tradition and modernity. Thanks to the visionary management of Sylwia Mokrysz, LOYD has become a symbol of quality in the tea sector, enjoying great recognition among Polish consumers and gaining a position on foreign markets. The award received by Sylwia Mokrysz is not only a recognition of her own commitment, but also the result of the entire team’s efforts to build the LOYD brand.

‘Today’s award is a wonderful surprise. It is a tribute to our efforts to ensure that the LOYD brand and our teas are constantly noticed on the market, that they are liked by our consumers and that we constantly surprise them with new flavours, aromas and compositions. In fact, the whole team is passionate about tea,’ said Sylwia Mokrysz on receiving the award.

Team as the key to success

The success of the LOYD brand is not due to one person. It is the result of the work of the entire team, who are passionate and committed to creating products that meet the needs of modern consumers. Sylwia Mokrysz emphasises that the key to the brand’s development is the constant pursuit of perfection, innovation and close contact with customer expectations.

‘I am very happy to be a part of this team,’ added Sylwia Mokrysz, Proxy of Mokate SA, expressing her pride in working with the team that creates the LOYD brand every day.

Roots in Silesia – strong ties to the region

In the context of the award, the strong ties that Sylwia Mokrysz and Mokate have with Silesia cannot be overlooked. Coming from Ustron, in the heart of Cieszyn Silesia, Sylwia Mokrysz has always felt a strong bond with this region. For her, Silesia is not only a geographical part of Poland, but also a cultural and valuable one. Many of these values – such as work ethics, perseverance, commitment and loyalty – are reflected in the company’s management philosophy.

‘We have always been active, we come from Ustron in Cieszyn Silesia. The Silesian market has always been very important and close to our hearts. All the values that my grandparents and parents instilled in me from an early age, such as work ethics, commitment to what we do, loyalty, perseverance and determination, pay off in our daily work and in achieving our goals,’ says Sylwia Mokrysz, emphasising the importance of her origins and ties to the region, which continue to influence her management style and approach to business.

The LOYD brand on the international market

Thanks to an effective strategy and innovative products, the LOYD brand has gained the trust of consumers not only in Poland, but also abroad. It has received awards from Polish consumers, including: “Przebój FMCG” (FMCG Hit), “Złoty Paragon – Nagroda Kupców Polskich” (Golden Receipt – the Polish Merchants’ Award), “Perła Rynku FMCG” (FMCG Market Pearl) and “Superbrand”. It has become a household name on European markets, as well as in Asia and the Middle East. This is evidenced by its prestigious membership of The London Tea History Association. The success of LOYD’s foreign expansion proves that a Polish product, if properly managed, can compete effectively on the international stage.

Currently, work on the development of the LOYD brand (and other Mokate tea and coffee brands) is being continued at the newly established Institute for Coffee and Tea Market Research, based in Ustron and London, and other locations.

The ‘Visionary Management of the LOYD Brand’ award is an honour not only for Sylwia Mokrysz, but also for the entire Mokate team, who build the LOYD brand with passion and commitment, combining tradition with modernity. The LOYD brand is an example of how good vision, innovation and strong roots in tradition can lead to success on the domestic and international markets. Thanks to effective management and a constant quest for excellence, LOYD is one of the leaders in the tea industry and effectively promotes Polish quality throughout the world.