Management

Sylwia Mokrysz
PhD

President of the board
director of the institute

Proxy and member of the Management Board of Mokate SA in Ustroń.

She has made LOYD one of the top Polish tea brands and has led it to the forefront of many markets in Europe, Asia and Africa. She has gained prestigious membership in the London Tea History Association for the Loyd brand. Thanks to her efforts, the Minutka tea has become a domestic leader in its category. The competitive advantage of other Mokate tea brands, such as Babcia Jagoda and the whole range of functional teas, is also her merit. She is known as an efficient and demanding organiser of pro-quality activities and a consistent initiator of product innovations. The Mokate Group owes many distinctions, awards and prestigious titles to her.

She holds a doctoral degree in social sciences in the field of management and quality. Her scientific publications on marketing strategies are characterised by the boldness of thought and a significant degree of usefulness in business practice. She also engages in many initiatives outside her profession. She is an active participant of the women’s entrepreneurship movement, both in Poland and worldwide.

ORCID: https//orcid.org/0009-0001-4051-5928





prof. Grzegorz Maciejewski
post PhD

VICE PRESIDENT
DIRECTOR FOR RESEARCH
AND DEVELOPMENT

holds a postdoctoral degree in Economic Sciences. He is a Professor at the University of Economics in Katowice, and the Head of the Market and Consumption Department.

He is a research project manager at the Centre of Research and Development in Katowice and the manager and contractor of six grants from the Ministry of Science and Higher Education. He is an academic tutor. His scientific interests focus primarily on the area of behavioural economics and marketing. He is the author of over 150 articles on consumer behaviour, enterprise marketing strategies, and market and marketing research methodologies. Member of the Polish Society of Market and Opinion Researchers (PTBRiO), the Polish Scientific Marketing Society (PNTM; Member of the Program Council), the Polish Economic Society (PTE) and the PGV International Scientific Network.

ORCID: https//orcid.org/0000-0002-1318-0747




prof. Łukasz Wróblewski
post PhD

VICE PRESIDENT
DIRECTOR FOR INTERNATIONAL
SCIENTIFIC COOPERATION

holds a postdoctoral degree in Management Sciences. He is a Professor at the University of Economics in Katowice (Market and Consumption Department).

He specializes in theoretical and practical issues relating to marketing and strategic management in the cultural sector. He is the author of over 100 scientific publications, among others, five books on the issues of management and marketing in cultural institutions. He is an editor-in-chief for Cultural Management: Science and Education (Berlin: Logos Verlag). He has been a speaker and participant in more than one hundred scientific conferences, as well as numerous training courses and workshops.

ORCID: https//orcid.org/ 0000-0002-4465-0107