We are pleased to announce that today, Dr Sylwia Mokrysz, President of the Coffee and Tea Market Research Institute, signed an agreement with the Polish Scientific Society of Marketing represented by its President, Prof. Zygmunt Waśkowski.

The Society, registered in May 2013, is proof of the maturity of the scientific community in Poland, which represents the field of marketing, conducts research and educates managers in numerous academic centres across Poland. Its establishment is the fulfilment of a long-felt need to integrate a large group of marketing representatives who, by now joining the work of the Society, will be able to jointly express their opinions and strengthen the position and role of marketing in economic sciences.

The main objectives of the Society are:

1. To create favourable conditions for the development of marketing science in Poland and the popularisation of knowledge in this field in all academic centres and at all levels of education.

2. To integrate the representatives of marketing science in Poland and to create a community of marketing professionals, both from the didactic and practical side.

3. To monitor scientific research carried out in various academic centres in the field of marketing, to coordinate efforts to disseminate their results and to identify new, undeveloped areas of research.

The website of the Society provides information about the Society’s initiatives, scientific conferences organised in Poland, and the scientific and research achievements of its members. It is the most opinion-forming, scientific society dealing with marketing issues in Poland. More information is available at www.pntm.pl.

As part of its cooperation with the Coffee and Tea Market Research Institute, the Polish Scientific Society of Marketing, declares the following:

1. To publish information about the cooperation with the Institute on its website pntm.pl.

2. To support the good image of the Institute and the Coffee & Tea Marketing Journal in the Polish marketing research community by informing about it in its marketing communication channels.

3. To support the Institute’s research initiatives by promoting them in the Polish marketing research community.

4. To provide patronage over the Institute’s research projects that are related to the areas of marketing, trade or consumption and are organised to a high professional standard.

5.  To encourage members of the Society to publish their articles in the Coffee & Tea Marketing Journal.

6. To arrange for representatives of the Management Board of the Society or its members to participate in scientific events organised by the Institute.

7. To provide substantive support and marketing advice to the Institute’s research initiatives.