The Coffee & Tea Marketing Journal is an international platform for the exchange of ideas, knowledge, information and experience in the areas of management, marketing and behavioral economics between academics, researchers, experts and business practitioners related to the coffee and tea market.
The international character of the journal is evidenced both by the multinationality of the members of the Scientific Committee and the very origin of the authors of the articles, who hail from academic centers around the world. The high substantive quality is ensured by the fact that all articles undergo double-blind peer review by recognized authorities in the relevant scientific fields.
The journal presents expert opinions and scientific research results related to the market of coffee, tea and yerba mate as well as other food products available on the market of consumer goods and services.
The scope of the journal includes interdisciplinary topics falling within such scientific disciplines and sub-disciplines as:
_01
Management and quality sciences
marketing and marketing management;
marketing research and consumer behavior;
distribution and sales;
innovation management in production, trade and services;
commodity science in quality and product management.
_02
Economics and finance
behavioral economics,
behavior of market actors, consumer protection and education, consumer ecosystem and sustainability, research of industry markets especially in the area of coffee, tea and yerba mate
_03
Psychology
economic psychology,
psychology of consumer behavior
_04
Environmental engineering
environmental engineering;
environmental protection and shaping
_05
Agriculture and horticulture
biotechnology and crops especially in the area of coffee, tea and yerba mate
_06
Food and nutrition technology
agricultural biotechnology, food commodity science especially in the area of coffee, tea and yerba mate
_07
Biological sciences
biotechnology, ecology, environmental protection
Research article
reports of new research findings or conceptual analyses that make a significant contribution to knowledge.
Case Studies
the articles present experiences resulting from the application of existing methods or procedures and relevant findings which could be valuable for readers.
Review articles
the articles present the systematic review or comparative study of already known knowledge. The reviews should explore any new viewpoint and connections which could be valuable for readers.
Coffee & Tea Marketing Journal is published
twice a year (June and December) in print and in electronic form.
Coffee & Tea Marketing Journal (C&TMJ) is a peer-reviewed, professional Journal dedicated to the development of best practices and latest ideas related to the coffee and tea markets and yerba mate, publishing the results of basic and applied scientific research by international authors in English.
C&TMJ is addressed to academics, researchers, experts and practitioners dealing with management, marketing and behavioral economics problems for whom the area of research is primarily the food and non-alcoholic beverage markets in particular the coffee, tea and yerba mate markets.
marketing, marketing management, marketing research, consumer behavior, distribution and sales, innovation management, quality and product management, behavioral economics, economic psychology, consumer protection and education, consumer ecosystem, sustainability, industry market research, environmental engineering, biotechnology and crops, food commodity science, ecology, environmental protection, coffee, tea, yerba mate
