On 8-9 May, the 5th PSS of PNTM Scientific Seminar was held in Poznan, with the theme “The Concept of Customer Experience in Creating Value for the Customer”.
The partner of the event was MOKATE SA – a Polish family-owned company that has been associated with aromatic teas and high quality coffee for many years. Thanks to MOKATE SA’s products, the Seminar participants were able to enjoy delicious Mokate coffee and Loyd tea, which made every break more pleasant and encouraged informal meetings and conversations. The Seminar was held with the personal support of Sylwia Mokrysz, PhD, Proxy and member of the Management Board of Mokate SA in Ustron, Poland, President of the Management Board of C&TMRI, which has been part of the PSS of PNTM for almost five years.
During the Seminar, participants had the opportunity to take part in two panel sessions dedicated to customer experience:
– “Customer Experience in Business Strategies – Experiences and Best Practices”
– “Managing Customer Experience through Information and Communication Technologies”
The uniqueness of this event lay in the unique combination of academic knowledge and the voice of business practitioners discussing together the challenges and opportunities of building customer experience.
However, the most important point of the Seminar was the election of the Society’s authorities for the term of office 2025-2029. It is worth noting that PSS of PNTM already has 276 members, and this number is increasing every year.
After granting discharge to the Society’s authorities for 2021-2025, the members present at the meeting re-elected Zygmunt Waśkowski, PhD, Poznan University of Economics and Business (PUEB) Professor, as the President of the Management Board of the Polish Scientific Society of PNTM, entrusting him with this function for the third time.
The following were also elected as members of the Management Board for the 2025-2029 term of office:
Magdalena Sobocińska, PhD, WUEB Professor – Wroclaw University of Economics and Business, Member of C&TMRI
Prof. Edyta Rudawska, PhD – University of Szczecin,
Agnieszka Żbikowska, PhD, KUE Professor – Krakow University of Economics,
Anna Rogala, PhD – Poznan University of Economics and Business.
In the 2025-2029 term, the Audit Committee will be composed of:
Grzegorz Maciejewski, PhD, UEK Professor – University of Economics in Katowice, member of C&TMRI
Edyta Gołąb-Andrzejak, PhD, GUT Professor – Gdansk University of Technology,
Paweł Chlipała, PhD, KUE Professor – Krakow University of Economics,
Mariusz Woźniakowski, PhD, representing the University of Lodz, was elected Treasurer of the Society. Doris Antczak, MA, from the Poznan University of Economics and Business, will serve as Secretary.
We would like to congratulate the authorities of the Society, the Audit Committee, the Treasurer and the Secretary and wish them much strength and satisfaction in their work for the Polish marketing community!
